Free checklist
The Staffordshire
website & SEO checklist.
A free, practical checklist covering the things that actually decide whether a Staffordshire small business shows up in local search, not vague advice about "posting more". No ranking guarantees, just the real checkable basics.
What's inside
Six areas,
one page each.
Enough detail to actually act on, short enough to get through in one sitting.
- Business detailsNAP consistency across your site, Google Business Profile and directories, a working phone link and a real street address.
- Google Business ProfileCorrect primary category, accurate opening hours, a steady flow of genuine reviews and at least one photo that isn't a stock image.
- Page structureOne dedicated page per service rather than a single paragraph, a genuine H1 on every page, and page titles that name the service and the area.
- Technical basicsA working sitemap.xml and robots.txt, HTTPS everywhere, no broken internal links, and a site that loads quickly on a phone.
- Local contentReal sentences naming the towns you cover, not just a list buried in the footer, plus at least one genuine case study or example of finished work.
- Structured dataBasic schema.org markup (business, services, FAQs) so search engines and AI answer engines can understand who you are without guessing.
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Want a second pair of eyes?
Happy to look at
your actual site.
If you'd rather have a straight, honest read on your specific website instead of a checklist, get in touch and I'll take a look.
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